Himetrics Paid Ads (PPC) Campaign Services

While organic Search Engine Optimization generates traffic, it is not "instantaneous." Utilizing search engine marketing programs such as PPC, traffic can be received in a matter of days instead of months. As a result, every business should have a PPC program for their targeted keywords. Pay per click is advantageous to anyone who wants to immediately rank on the search engines and achieve instant visibility by paying for sponsored ads. A solid strategy would be to implement an Internet marketing campaign that includes a mix of organic search engine optimization and pay per click marketing. Typically a properly constructed SEO campaign will deliver greater results for a lower cost than pay per click advertising. Pay per click (PPC) is a form of Internet advertising used to generate traffic to a website. Advertisers pay when the ad is clicked. Ads are typically text based and advertisers bid on keywords relevant to their target audience. PPC ads appear when a keyword search is performed and matches your ad and keywords. Costs per click will vary depending on the competition for a particular keyword, ad quality score, the search engine, and campaign network. Bid-based PPC allows advertisers to set a maximum bid amounts they are willing to pay for a given location. With an open bidding system whoever bids the highest gets the highest position, though there are sometimes more factors than just your bid taken into account. PPC campaign results are easy to track and measure. Search engines provide code to gather data and analytics to track multiple campaigns. Conversion tracking code placed in your checkout (if you have a shopping cart) enables you to track the cost per conversion, and return on investment, for your highest cost or clicked keywords.

Himetrics Paid Ads Services

  • Keyword Research
  • Campaign Strategy Design
  • Campaign Setup
  • Landing Page Optimizations
  • PPC Bid Management and ROI Tracking
  • Monthly PPC Reporting
  • Campaign Assessment and Recommendations
  • PPC Campaign Optimization